Elon Musk announces another price hike for “full self-driving” package


Enlarge / A Tesla Model 3. (credit: Smith Collection/Gado/Getty Images)

On August 16, Tesla will begin charging an additional $1,000 for the “full self-driving” upgrade, CEO Elon Musk announced on Twitter on Tuesday. The option currently costs $6,000. It’s the latest in a series of price changes for a package whose main function—”full self-driving”—is still largely aspirational.

The price hike reflects Musk’s view that Tesla is less than 18 months away from delivering full self-driving technology to customers and that this capability will drastically increase the value of Tesla vehicles.

“That’s approximately date when we expect Enhanced Summon to be in wide release,” Musk explained. “It will be magical.”

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