One need not make any extensive surveys of different media to provide evidence for this failure. It is enough to see how sports has managed to gain more coverage in various media over the last few decades vis-a-vis science.
One may argue that this is so because there are always some sports events occurring all over the world which naturally draw the attention of media.
But contention here is that scientific activity, scientific community and laboratories all over the world can also be turned into what are called ‘media events’ if enough pains are taken by science communicators to achieve this status for science. First and foremost it will require the maximum cooperation of scientists.
For instance, anniversaries of scientists, institutes, organisations and societies, including the World Health Day, etc., can be celebrated; discussions and debates with the concerned scientists organised; and doors of concerned laboratories and organisations thrown … Read the rest