DIRECTV NOW is getting rebranded to AT&T TV NOW, with the change taking full effect sometime in the coming weeks.

According to AT&T, customers won’t need to do much, except to accept a new terms of service.

For the DIRECTV NOW app, it will be replaced by an updated AT&T TV app across all app stores, available in the coming weeks.

This is a much better announcement than a service price hike, yes?

// AT&T


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