According to Nike, 60% of people are wearing the wrong size shoe. I’m not sure how that’s possible, but that’s the stat. To help fight this, Nike introduced Nike Fit this week, a feature for its official Nike app that uses augmented reality to measure your feet and find you the right fit.
Here’s how Nike explains the process.
Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot morphology for both feet within a matter of seconds. This hyper-accurate scan of your unique foot dimension can then be stored in your NikePlus member profile and easily used for future shopping online and in-store.
Nike brings up a fantastic use case for Fit, that being shoe shopping for kids. Since kids and their feet can grow so quickly, Nike Fit can be used to find the right fit at any point during their growth spurts. This seems much more fun that going into the stores and using one of those metal measurement contraptions that are laying on the ground.
Nike Fit will be available in the official Nike app later this year.