Big Dairy is trying to get teens hooked on lattes to boost milk sales

Big Dairy is trying to get teens hooked on lattes to boost milk sales

Enlarge / Will coffee-flavored milk save the dairy industry? (credit: Getty | Bloomberg)

Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.

A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.

Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called “moo-lah for schools,” which refers to lattes as “moo brew.” The group says the coffee bars are an opportunity to “serve

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