Behold, Stranger than fiction. [credit:
Nathan Mattise ]
Back in the summer of 2016, Netflix wasn’t Netflix, TV Industry Conquerer™ just yet. Long before Russian Doll, The Crown, or choose-your-own adventure bonanzas, Netflix made a bunch of “eh” originals following their initial Orange Is The New Black/House of Cards splash. But then, the company’s “green light all the things” strategy struck unexpected gold with an ’80s adventure homage set in fictitious, rural Indiana. Suddenly, pulsing vintage synths could be heard everywhere.
A few years can really make all the difference. Entering 2019, maybe only Game of Thrones‘ final season had more hype within the TV landscape than Stranger Things’ two-years-in-the-making third season (and we all know how things went in Westeros). And new-school Netflix has leveraged this anticipation in a very old school way: tie-in novels. A hallmark of beloved franchises from