BlizzCon, the annual fan expo hosted by game studio Blizzard Entertainment, typically doesn’t struggle to sell out—and the event’s first wave of tickets did just that on Saturday, May 4. But it wasn’t until those tickets went on sale that the studio’s fans noticed a curious new rule for the event: you can’t enter without installing a third-party, non-Blizzard app.
On April 25, Blizzard announced its plan to require the AXS Ticket app, created by the AXS ticketing service, on either iOS or Android for all BlizzCon ticket purchasers. At its site, Blizzard explains:
The app displays a QR code (one code for all of your tickets), which changes at regular intervals to help guard against dupes and fraud. Because of that, we won’t be